Cyberdog was created 15 years ago driven by a backlash against the retro mania within the fashion world at that time. The progressive clothes soon became cult items within the expressive youth in Clubland and then reached out to bridge the narrowing gap into the Streetwear market. Cyberdog had a definite leading role in creating the ‘Cyber youth culture’ of today, and is now establishing itself amongst the various urban cultures in London’s underground scene
It remains the market-leading brand of the underground scenes and strives to stay a step ahead in the evolution of fashion and lead the way in trends rather than follow them.
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